The Challenge
When Tricked Out Hawai‘i transitioned to new ownership, the company faced a pivotal moment: how to maintain its loyal customer base while attracting a new generation of tech-savvy shoppers. Despite offering quality mobile repair services and accessories, the brand lacked cohesive digital presence, updated branding, and consistent customer engagement. The company needed not only visibility—but a full-scale marketing transformation to compete in an evolving market.
The Solution
A Holistic Rebrand and Strategic Marketing Campaign
I led the full marketing revamp from the ground up, focusing on redefining the company’s voice, optimizing customer engagement, and driving both foot traffic and online conversions.
1. Website Revamp
A modernized website anchored the rebrand. We streamlined the user experience, making it easier for customers to book repairs, explore products, and access store information. The new site was mobile-optimized and SEO-friendly to drive organic discovery.
2. In-Store Signage & Visual Identity
To create a seamless customer journey from online to in-store, we modernized all physical signage and branding materials:
Exterior Signage: Revamped front-of-store signage with bold, contemporary design to enhance curb appeal and increase visibility from a distance.
Interior Signage: We introduced clean, graphic-forward signs for service areas, product zones, and repair counters. This not only refreshed the atmosphere but also guided customer flow more intuitively.
Visual Consistency: Every piece of signage was carefully aligned with the refreshed digital branding—spanning email marketing, social media, and the website. From color palette and typography to tone of voice, all visual elements were unified to create a cohesive, polished brand experience across every customer touchpoint.
3. Social Media Strategy
Our social media overhaul was central to increasing visibility and interaction:
Influencer Partnerships: We collaborated with local influencers for unboxing videos and brand shoutouts.
Customer Testimonials: Real customer stories built trust and social proof around our repair services.
Discount Posts & Giveaways: Regular promotions encouraged urgency and boosted engagement.
Trends & Tech News: We established the brand as a go-to source for mobile tech culture and updates.
Educational Content: Posts about common repair issues, how-to tips, and maintenance extended value to our audience.
Repair Videos: Before-and-after clips showcased our expertise in action.
Staff Picks of the Week: Personalized product highlights added a human touch to our brand.
Unboxings & Product Spotlights: These added excitement and kept our audience informed about new arrivals.
5. Television Exposure
Local TV features gave our rebrand legitimacy and widened our audience, supporting both credibility and curiosity around the new brand image.
4. Email Marketing Series
We launched a structured welcome email series to engage first-time visitors. This included educational content, exclusive offers, and calls-to-action designed to convert interest into appointments or sales.
5. Blog Content Strategy:
Our blog played a pivotal role in strengthening brand identity and driving organic traffic. Each post was visually aligned with the updated branding—using consistent colors, fonts, and imagery—to reinforce recognition across platforms. Beyond aesthetics, the content focused on educating customers about tech trends, repair tips, and product insights. Strategically written with SEO best practices, these posts improved search visibility and helped position Tricked Out Hawai‘i as a trusted authority in the mobile tech space.
The Results
Our multi-channel marketing strategy delivered measurable improvements within the first year:
📈 27% increase in repair sales
🛒 2% increase in overall YoY sales
🚶♂️ 30% increase in in-store foot traffic
